MACHINES DRAW FURNITURE

machines draw furniture

For the International Furniture Fair in Cologne studio milz represented the Folkwang University of the Arts with a unique and bespoke overall booth design – „machines draw furniture“. Four outstanding product concepts were drawn by robotic arms, four drawing machines based on human proportions. The presented products were captured by an integrated camera and translated by a simple algorithm into vector drawings. The machines had the same view on the objects as the fair visitors.

Therefore the process of taking a picture and translate it in live produced drawings, reflected the act of closer examination by the people. Visitors observed the drawing arms and started to compare the actual product concepts with the created drawings. The machines refined leaflets with detailed information about the presented products, which where given away.

MACHINES DRAW FURNITURE
MACHINES DRAW FURNITURE
MACHINES DRAW FURNITURE

The project was realised in cooperation with Hermes/Jessen Industrial Design and won the fair’s award of „best communication concept“. Visitors observed the drawing arms and started to compare the actual product concepts with the created drawings.

Client folkwang university

Category commision

Field interactive exhibition stand

MACHINES DRAW FURNITURE
MACHINES DRAW FURNITURE
MACHINES DRAW FURNITURE
MACHINES DRAW FURNITURE
MACHINES DRAW FURNITURE
MACHINES DRAW FURNITURE
MACHINES DRAW FURNITURE
MACHINES DRAW FURNITURE
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